The renowned athletic apparel brand Nike has entered the Metaverse, the popular virtual entertainment space of recent days. The new generation Nike-branded virtual shoes, with a hefty price tag, have become the center of attention for users.
Metaverse, Facebook’s ‘virtual world’ application, which has been the subject of numerous news and speculations since its entry into the market, is making headlines again.
Sportswear brand Nike has made its mark in the Metaverse with its virtual product “Nike Dunk Genesis Cryptokicks.” To own these shoes, of which 20,000 were made available, users need to invest “$186,000.”
The price set by Nike for this collaboration with virtual shoe designer RTFKT has drawn reactions from users. However, some users have spent over “$14 million” in total to own these “virtual shoes” so far.
A KIND OF INVESTMENT TOOL
Virtual shoe designer RTFKT stated in a statement that customers purchasing the product will be able to increase the value of their shoes through tasks they perform in the Metaverse.
The Metaverse allows users to engage with a wide range of virtual products.
On the other hand, it was noted that Nike was not the first sneaker manufacturer to enter the Metaverse world. In December, Adidas made its way into the Metaverse, causing a lot of buzz in this futuristic space.
👟 Nike, Inc.: A Brief Overview
Nike, Inc. is an American multinational corporation and the world’s largest supplier of athletic shoes and apparel, and a major manufacturer of sports equipment.
- Origin and Name: Founded in 1964 as Blue Ribbon Sports (BRS) by Bill Bowerman and Phil Knight, it officially became Nike, Inc. in 1971, named after Nike, the Greek goddess of victory.
- Headquarters: Beaverton, Oregon, USA.
- The Swoosh: The iconic Swoosh logo, one of the most recognized brand symbols globally, represents movement and speed.
- Slogan: Its enduring and highly successful slogan is “Just Do It.”
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